Beading in High Fashion and Everyday Wear

Beads hold ancient roots, and their cultural significance can be traced to their early use in bartering. Beads served as a primitive currency, and they still retain their value today. In modern times they are found in the form of decoration as jewelry, rather than money.

In ancient days, people fashioned beads from a variety of materials. Early materials ranged from fish bones to teeth. As cultures grew increasingly sophisticated, so did the beads, techniques and materials with which they were created.

Today, beads are mostly used in jewelry making, textile embellishment and in the fashion industry. To yield a more "designer look," crafters often choose glass lamp-work beads over plastic buttons in garments. Costume jewelers and makers of "fine jewelry" utilize a diversity of beads, which vary in intricacy of design. This adds a look of quality and uniqueness to their work.

Fine jewelry houses predominantly use precious and semi-precious gemstone beads; the costume jewelry industry more often uses beads made of plastic, acrylic, wood and glass. Skilled artists can use the inherent versatility and wide range of designs, manipulating beads in many ways to create their pieces. Endless stringing combinations and a plethora of cuts and finishes ensures that beaded jewelry needs never look dull, boring or dated.

Recently, the home crafts market has seen an explosion in the use and sale of beads. For example, they used to serve exclusively as small, detailed embellishments for needle work projects. The last decade, however, has seen a surge of interest in beads. Accordingly, craft project hobbies (a.k.a. making classic jewelry, beaded candle holders, curtains, and wind charms) have also enjoyed increased popularity.

In fashion, there has been a resurgence of the "hippie Bohemian" look; people have consequently returned to using beads in the art of jewelry making. Beads have come to signify uniqueness in style and individual expression. They provide a new, modern look in fashion. In the 1970s, the public saw home made jewelry as a symbol of the "hippie" culture. Long strands of love beads were as interesting as things got. As the internet blazed into the forefront of popular culture in society, the jewelry making market saw direct impact. Now crafters may easily communicate with each other, sharing techniques and setting trends.

Ultimately, the bead charm bracelet is an example of how a classic, Bohemian theme can be applied to create a contemporary look. The charm bracelet made its first appearance in jewelry during the 1950s. It has remained popular ever since, but has been largely limited to classic jewelry lines in the form of precious metals.

The 1970s, for instance, witnessed resurgence in popularity of Bohemian culture in fashion. It empowered home jewelry makers to use their love of beads to update the classic look. Suddenly, charm bracelets with colorful glass beads were everywhere. One could see them on catwalks in high fashion, as well as on the streets. The home crafter could select from a large variety of beads to create his or her own style and unique fashion statement.

Styles come and go, but beads will always be in vogue. Whether you prefer an elegant, long string of pearls or a plastic stretchy bead bracelet, the bead is here to stay.

Source: http://www.fibre2fashion.com/

Fabric crafts:

How to sew beautiful accents and decorate your home using bed sheets. Including curtains, shower curtain valances and swags, pillow shams and more.

Our house is small and cozy. The living room is paneled with real pine tongue and groove, an effect that we love albeit dark. Dark that is unless you have large illuminating windows to brighten the room. We do not. Our living room windows are twenty-four inches across by fifteen inches long. They give one the feeling of peering through a porthole. For years we left these windows bare, staring at the cold and uninviting wood trim until I could take it no longer. I decided to make curtains for these windows, not for privacy (we could hardly see out of them, certainly no one could see in) but to try to soften the look, the decor of the room. If you are fortunate enough to have any talent and practice in purchasing fabric for an endeavor such as this you must know that materials can cost almost as much as buying curtains in the first place. Or, if you have windows similar to mine you will never find curtains that will fit. Fortunately, I am a pack rat. I save almost everything and will accept anything that anyone may want to give me always keeping in mind that it may have a future purpose. I was very fortunate – some time ago I had been given a large collection of various bed sheets from a family member. This is how I made curtains, not only for my living room but for my kitchen, bedroom and bathroom as well. I guess I got a bit carried away.

At this point I must stress that I really cannot sew. But, I was determined to do something practical – make curtains for these windows – and clean out my linen closet at the same time. Believe me, if I can do this, anyone can. I made my curtains using the simplest of stitches out of twin bed sheets. By following these simple directions, you too can achieve lovely window treatments at little or no cost as well.

Measure your window and decide what style curtain you want and how much of the window you want to cover.

Swag: Cut the sheet twice the width of the window plus one inch. This will allow you to gather the curtain along the rod and allows ½ inch on either end for your hem. I decided to get a little fancy as I wanted a swag tapered at the ends to fall over short, breezy panels. For the swag, cut the sheet to achieve the desired height plus three inches for the top and ½ inch for the bottom hem. Using my eye I brought the ends of the sheet down to a point for the tapered ends. (Keep in mind that since this will be gathered it does not have to be exact.) Stitch the top of the curtain first by folding down the three inches you allowed. Pin in place. Find the center of this flap you have folded down. It should be 1 ½ inches from both the top and bottom. Stitch along this line in a simple up and down motion from one side to the other. This will be the top ruffle. Next, stitch at the bottom of this fold. This is where the curtain rod will go. You have now completed the most difficult part of this project. To finish, simply measure, fold and stitch a ½ inch hem on the remaining sides and your valance is finished. To make panels, measure and cut the sheet to match twice the width of the window as well as the height desired. Remember to add ½ inch along the sides and bottom when cutting for you hem and allow 1 ½ inches at the top for your curtain rod.

Hourglass: Another very simple an attractive window treatment is a curtain made in an hourglass design. This curtain is a simple square or rectangle and can be done in no time at all. First, measure your window. Measure and cut your sheet 1 ½ times the width of your window. Cut the sheet the same length as your window plus 6 inches. 1 ½ inches for the rods at both the top and the bottom plus three inches to give you enough curtain to work with when gathering in the center. Fold and pin the material down 1 ½ inches from both the top and bottom. Stitch along this line. Fold and stitch ½ inch on either side for your hem and hang. To secure in the center you can use some additional sheet fabric to create a bow, or use your imagination. Pretty much anything can be used to compliment the curtain. I’ve even seen silk flowers used for a lovely garden effect.

Shower curtain valance: For my shower curtain valance I salvaged the remaining material from the sheet, cut a simple rectangle slightly longer than the shower and stitched my hem (the 1 ½ inches at the top was not necessary since I was not using a curtain rod). To hang I punched small holes along the top and pushed the shower curtain holders through. Pillow Shams: I love pillow shams. Those rufflely, soft pillow covers. Unfortunately, I don’t own any. I have simple standard pillow cases that on some occasions even match my sheets. So I made my own and guess what I used - SHEETS! Please note that these do not necessarily have to match the pillow cases but compliment them. Lay your pillow case flat and measure the four sides. Cut four “rectangles” from your sheet 1 ½ times the length of these sides, angling the edges (see illustration below) and six inches high. As with the curtains stitch a hem ½ inch on all sides. On the one side which will become the inside, the side you will attach to the pillow case, pull your stitches tight so that the material gathers until it is the length of the pillow case. Do this to all four ruffles and pin in place to make sure the fit is correct. Sew ruffles to the front of the pillow case. Remember to attach the ruffle to only the front of the opening of the case so that you can fit your pillow into it. Sew together the angles to connect the four ruffles together.

So far we have made curtains and pillow shams out of sheets. Continue to experiment on your own. Until now have you ever thought of doing anything with a sheet but make the bed? Play a little. Recover a pillow, make a linen tablecloth, the possibilities are endless.

You see, it’s really quite easy and can even be fun. Once you get the knack and those creative juices flowing you can turn pretty much anything into something new, special and exciting.

Source: http://www.essortment.com/all/fabriccrafts_rcil.htm

'Unlimited possibilities for male fashion industry' - OLYMP CEO

Study of consumer behavior and anomalies is the mainstay and a key to success in any business. For manufacturers, lot size reduction and reactivity are mandatory to swiftly respond to market demand so as to avoid unaffordable phase of stocking warehouses with products out of trend and un-carted.

As the global market goes affected with severe catastrophe of recession, a switch to preferred products as well as potent market is definitely a smart choice and obvious too. Finger on market pulse and catering demand inconformity ‘was and is’ essential to succeed in corporate world, more so, to pull through this trying milieu.

People’s consuming behaviour is varying with time and recessionary upshots. “It has also changed fundamentally over the last fifty years. Thus, in many cases, clothing today is not primarily a vital commodity, but rather tends to be a substitute good,” acknowledges, Owner & CEO of OLYMP, Mr Mark Bezner in an interview with Face2Face team at fibre2fashion.

Mr Bezner delves out more on the consumer behaviour, especially for German clothing market, and candidly divulges about the emerging markets in the arena of apparel particularly for male fashion wear sector.

Source:fiber2fashion

ZTE, CSL launch world's fastest 3G network -Alibaba Info

Apr. 1, 2009 (China Knowledge) - ZTE Corp<000063><763>, a leading global provider of telecommunications equipment and network solutions in China, and Hong Kong's largest mobile operator CSL Ltd yesterday jointly launched the world's first SDR-based HSPA+ AII IP commercial network in Hong Kong, sources reported.

The new HSPA+ network was jointly developed by the two companies and is able to offer CSL subscribers in Hong Kong high-speed wireless download of up to 21 Mbps, the fastest 3G commercial network in the world, according to the joint statement by the two companies.

CSL, a subsidiary of Australia's leading telecommunications and information services company Telstra Corp Ltd, said that the partnership with ZTE will help it become "a role model" in the sector.

Source: http://alibaba.bblog.pl/

Training program to re-tool garment industry workers

The government of Cambodia has allocated US 7.6 million towards training and other assistance to the jobless workers who have been thrown out of their jobs in the garment as well as other industries, due to the global economic crisis.

The Deputy Prime Minister, Mr Chhon said the need of the hour was to increase productivity in the industry and that the country was lagging far behind other countries, which was the leading cause of losing competitiveness in the global markets.

According to reports released by the Ministry of Labour, over 80 companies folded up in 2008, leaving over 52,000 workers jobless and the situation in the first quarter of 2009 is no better, aver experts from the garment industry.

The training period which will last for four months, will re-skill and enhance the ability of the workers in different fields other than those that they were working in, apart from providing them a stipend and other allowances during the course of the training.

Source: Fiber2fashion

Training program to re-tool garment industry workers

The government of Cambodia has allocated US 7.6 million towards training and other assistance to the jobless workers who have been thrown out of their jobs in the garment as well as other industries, due to the global economic crisis.

The Deputy Prime Minister, Mr Chhon said the need of the hour was to increase productivity in the industry and that the country was lagging far behind other countries, which was the leading cause of losing competitiveness in the global markets.

According to reports released by the Ministry of Labour, over 80 companies folded up in 2008, leaving over 52,000 workers jobless and the situation in the first quarter of 2009 is no better, aver experts from the garment industry.

The training period which will last for four months, will re-skill and enhance the ability of the workers in different fields other than those that they were working in, apart from providing them a stipend and other allowances during the course of the training.

Source: Fiber2fashion

After pineapple and banana, fibre from water lily to grace textiles

Prior to the research and development of the water lily fibre by the Philippine R & D sector, it has done extensive studies and commercialized processes using fibres of abaca, pineapple and banana as raw materials for tropical fabrics.

Water lilies are favorable for use as home textile like curtains, upholstery, table runners, table napkins and handicrafts. But the donation from a Water lily Development Centre will go a long way in helping the marginalized citizens of Malabon city.

Recently, the Las Pinas Water Lily Weaving Center (LPWLWC) donated a water lily fibre extracting and drying machine to the Malabon city administration, which will now speed up the entire process of processing the water lily fibre to textile products.

Water lilies can be seen in large number in the aquatic areas in and around Malabon city and due to the fast growth of water lilies, the development of the sector around the flower can be conducted without any supply hindrance.

This machine is expected to help the poor artisans from the handicraft industry in particular, to produce handicraft items like bags, table runners, carpets and many other products which will help them sustain a decent livelihood.

Source: fiber2fashion

Is Global Financial Crisis an adversity?

Shenzhen Jinlichang Plastic Products Co., ltd, was founded in 1997, specializing in producing plastic blister packages, offset printed plastic folding boxes, silicone cases and other packaging products.

After many years development, our overseas turnover has reached 80% of our company's sales amount by using the e-commerce alibaba.com. With the tenet of "good faith, pragmatism and innovation", we have made great success in the international market. We also give excellent service to world packaging clients, and contribute immensely to the world packaging industry. Currently, our company has built up stable and long term business relationships with many big dealers all over the world.

In 2008, we continue to expand the market. Every product we posted on alibaba.com is the witness of our great efforts of carefulness, innovation and elaboration. Subsequently, many foreign clients are willing to place large orders and sign new projects with us due to our excellent products and outstanding service.

Surrounded by world financial crisis and stagnant world economy in 2009, our company still increases at a rate of 20%. We will try our best to strengthen ourselves and expand our businesses by innovating and branding.

Alibaba.com make us well connect with worldwide clients, our clients and us will develop and make progress together with Alibaba. We believe that we will gain more foreign clients and buyers.

Source: Alibaba

Alibaba Spread Our Business Globally

Found in 1998, JINXIN OPTO FACTORY produces a wide range of LED products. Our products are designed specially with long life span, less electricity and less pollution, widely used in the lighting illumination, auto, motorcycle, craftwork, parks, high-grade houses, buildings, squares, fountain pools, spa environments, advertisements, restaurants, hotels, night clubs, KTV rooms, stages etc.

With reliable quality, nice design, competitive price and prompt delivery, our business was good, but we know there was plenty of room for us to grow. We knew that the international market was very competitive. So In 2008, we joined as a Gold Supplier in alibaba.com, immediately we received inquiries from USA, Switzerland, Australia, Japan, Korea, Taiwan and many other countries. Thus we started getting orders from around the world.

Through Alibaba, we obtained the buyers' trust and confidence and strengthened the product competitiveness in international market. Alibaba.com has brought us business opportunitiesbusiness. Now a lot of customers keep good relationships with us. that we never thought possible and makes it much easier for us to promote our

We give our sincere thanks to Alibaba for getting key business factors online and helping us to expand our business market.

Source: Alibaba

Going to the world with Alibaba

Founded in 1998, Shenzhen eLoam is a renowned visual products manufacturer, focusing on product innovation and quality while leading the developing direction of visual products. With more than 1,000 workers, 13 assembly lines, 2 testing lines and 8 auto SMT machines, eLoam's daily production capacity reaches 80,000pcs. E-loam has adopted the advanced ERP system and automatic SMT lines, owning annual capacity of 24000,000 pcs. Meanwhile, we have passed SGS ISO 9001:2000 quality management system. Most of our products have passed FCC，CE，ROHS certification.

Affected by the economic storm, Eloam insists in researching new products and developing advanced products such as Language tutor, File scanner and UMPC. We firmly believe we would survive from this economic storm, as we decided to offer more competitive price, more prompt delivery, best quality and service for our esteemed customers. Meanwhile, we had closer cooperation with Alibaba to get valued resource. Alibaba is our strong resources all the time; we are the member of Alibaba as a Gloden Supplier in the consecutive 4 years. Through Alibaba, eloam’s image has been spread quickly. Everyday, we get inquiry from different countries. Through alibaba website, we got rich market information to know the webcam industry well. Through Alibaba’s training, our sales team has improved their professional knowledge. Through Alibaba buyer’s meeting, we got opportunities to negotiate business with foreign buyers face to face. Thank you, Alibaba!

Source: Alibaba

Alibaba, our best choice

"In 2005, among many B2B companies, we chose Alibaba," James told us, "we had used alibaba 3 years, and we're satisfied"

Established in 2005, Shenzhen Yida Electronic Technology Co., Ltd. is an innovative enterprise full of energetic and united employees. Our company specializes in designing, developing, manufacturing and exporting the creative optoelectronic products. We are one of the leading promotion gift manufacturers specializing in varied of calendar clock, calculator and photo frame, So far we have 2 factories and more than 400 professional staffs in this industry. In early this year, our production capacity has reached to 800,000 pieces for one month which can satisfy the need of various clients.

"In the past 3 years, our turnover is straight climbing, and our company's turnover has grown by 28% year on year, and it was up to 36% in 2006. With sales amount for 2006 of over USD 7, 200, 000, our products are well sold in Japan, Europe and North America. At the beginning, we need to display our products in Fairs, of which the cost is very expensive. But when starting to do E-business, we can save a lot of cost to develop new products so as to meet different market demands. In this way, we got a fast development."

"As we know, the economic crisis has been affecting the life of many companies for the reducing orders and bad news from clients. But we consider the crisis as an opportunity that we want to catch to expand our new markets, For example, Eastern Europe market and Southern America market are considered as our new target markets. You can find Alibaba have more advertisements in those area than before. In this way, we can expand our market share. We want to take our own place in those areas"

"We're sure that under the tenet of "High quality, uppermost credit", we will not only safely go through the crisis, but also open many new markets."

Source: Alibaba

Joining Alibaba.com means getting more orders

Yueshan Decoration Industrial Co., Ltd. was established in 1999. Now Yueshan has 3 specialized large-scale production bases (solid wood and veneer furniture plant, plank unit plant and melamine paper surface sticking plant ). Yueshan now is the senior director member of Guangzhou Furniture Association and passed the national CTA certificate. Yueshan has set up a modernized logistics centre and professional management group. The company carries out ISO9001 quality system, takes the lead in introducing ERP administrative system in this industry.

Yueshan is located in Sanshui District, Foshan city. We have modernized production plants covering an area of 8,000 square meters for furniture manufacturing to support our productions. Yueshan has set up long term relationships with lots of famous brands in this industry, such as LANDBOND, OPTIMAL, VICTORY, HOWDEN KITHCHENS. Yueshan is one of the largest producers of melamine board in Guangdong area and have a 10, 000 square meters manufactory plant with 7 modern production lines.

In 2007, Yueshan cooperated with EMKE Design, a famous Italian design company, to build up our own furniture brand "BFJO". Using the professional furniture software "2020", Yueshan set up a new model of furniture service----DFY (Done For You), which can provide systematical design and production for customers.

Yueshan has used the Alibaba e-commercial platform since 2006 and became the Gold Supplier next year. The platform helps more customers to know Yueshan and our products. Yueshan has opened the markets in the Middle East, east Europe and South America through Alibaba and our annual exporting amount is more than 2 million dollars. We also received much more information from our clients by Alibaba so as to improve our production series. We showed our solid wood and veneer series furniture in Alibaba and got very positive responds from all over the world. The inquiries and dealing amount increased a lot after that.

Yueshan will keep on renewing our products and updating the information on the platform. We believe that a much larger market and more partners are coming.

Source: Alibaba

Alibaba to offer SMEs online management software for free

Apr. 2, 2009 (China Knowledge) - Alisoft, the software unit of the world's leading B2B e-commerce portal Alibaba. com Ltd<1688>, said on Tuesday that it will invest RMB 1 billion in the next three years, in a bid to expand the application of its online management software products among China's small- and medium-sized enterprises (SMEs).

The RMB 1 billion investment will be used in software development and marketing. In the meantime, the company will set up cloud computing centers that provide SaaS (software as a service) to Alibaba's customers.

Alisoft said that it will provide the online management software for free during that period and offer 1 million part-time jobs for college students, according to sources.

The company also aims to attract 100 million online software users by 2011.

Source: http://alibaba.bblog.pl/

We received more and more inquiries from the foreign customers

Dongguan YongRui Electronic Co., Ltd. has contributed to LCD monitor cable industry as a manufacturer since 2002. We are a professional manufacturer integrating technological research, production and trade together. Our products are used in a wide range of industries and specialized fields, such as computers, communication, household appliances and automobiles. The main products are different series of Wire-Wire, Wire-Board, Board-Board connectors and cables.

At the end of 2007, we wanted to explore the overseas market. However, we knew nothing about international trading at all. Especially we did not know how to introduce ourselves to foreign customers. Later we knew Alibaba.com from our friend. Then we contacted with alibaba.com several times and we began to know more about alibaba.com. At the same time we knew some about international trading and were confident of this new kind trading for us.

Soon we joined alibaba.com as a Gold Supplier and became the member of alibaba.com in April,2008.At first they began to give us classes about how to introduce ourselves to foreign customers by alibaba.com, trade with them and solve the problems possibly happen during the export process.

At the beginning of May, we began to try our best to manage our website, uploading the photos of all our new products with the detailed info and updating the selling leads. Then we began our adventure into international trading. Soon we received more and more inquiries from the foreign customers. I will never forget that we got one trial order from an American customer. Soon he passed us another order of USD7000.00 .At that time all of us were very happy and found that we were right to make the decision to choose the alibaba.com as a partner. One year passed, we have had more and more customers all over the world.Alibaba.com not only help us increase our revenue, but also let our company learn and grow in the good way.

At present international trading has been very important for our company. However, it is not good for international trading due to economy crisis. We believe we can go on with the help of alibaba.com and make a great progress in the future.

Source: Alibaba

Six-year cooperation with Alibaba

Located near Hong Kong, Foshan Shunde Clipley Electrical Industrial Co., Ltd. is a leading manufacturer of fluorescent lighting fixtures, grill lamp trays, energy saving lamps, switches, plugs, ballasts and ceiling fixtures.

With roughly 2,500 employees, 20 workshops and a total facility area of 60,000 square meters, we have been supplying construction illumination appliances in China for over 16 years. Furthermore, with an innovative research and design team and a great supporting cast, we now produce over 2,000 products.

Additionally, based on our strict quality control practices, we have gained several internationally accepted quality certifications. We currently hold ISO9002, CCC, SASO, CE, UL and CUL certifications.

As a result of our success in the lighting industry, our annual total revenue reached 50,000,000 USD last year. Moreover, we are mirroring the Chinese market and experiencing rapid growth.

In the past 3 years we have grown by 45% and have increased our export percentage to now supply 20% of our products overseas. Accordingly, our main export markets currently include North America, South America, the Middle East and Southeast Asia.

We sincerely hope that global buyers could contact us or visit our website. We look forward to working with you for mutual growth.

Source: Alibaba

Investing 200,000 RMB in Alibaba

Foshan Yinggelong Sanitary Ware Co., Ltd. in Guangdong is one of the most of excellent furniture companies in China for its unique style, high-quality materials and good service. The products have been exported to all parts of the world at present.

In order to catch up with developing trend, Foshan Yinggelong Sanitary Ware Co., Ltd. continuously upgraded products and tried hard to take part in varied of exhibitions home and abroad. In 2006, manager Sun deeply realized the importance of “e-commerce” and immediately signed contract with Alibaba., From then on ,We have closed contact with each other.

Through Alibaba, we get more and more customers come from different parts of the world that have their own consumption habits and aesthetic opinion. However, Along with their excelsior attitude and strict requirements, our product lines were continually improved. For more and more praises from guests, all our staff has been greatly encouraged. They insisted on their ideal of "business services customers” and determined to satisfy demands of customers through continually improving work efficiency.

We not only have served the new and old customers with thankful hearts, but also have committed to continuously pursue the perfect and provide better services. Last but not least, we sincerely hope you can contact us for more information about us.

Source: Alibaba

ZTE, CSL launch world's fastest 3G network -Alibaba Info

Apr. 1, 2009 (China Knowledge) - ZTE Corp<000063><763>, a leading global provider of telecommunications equipment and network solutions in China, and Hong Kong's largest mobile operator CSL Ltd yesterday jointly launched the world's first SDR-based HSPA+ AII IP commercial network in Hong Kong, sources reported.

The new HSPA+ network was jointly developed by the two companies and is able to offer CSL subscribers in Hong Kong high-speed wireless download of up to 21 Mbps, the fastest 3G commercial network in the world, according to the joint statement by the two companies.

CSL, a subsidiary of Australia's leading telecommunications and information services company Telstra Corp Ltd, said that the partnership with ZTE will help it become "a role model" in the sector.

Source: Alibaba

Network marketing leads you to internationalization

Shenzhen Eye Sight Technology Co., LTD specializes in the design, R&D, production and sale of security and protection products with many years foreign trade experience. Eye Sight started to do business through network marketing in the year of 2001.

In 2003, Shenzhen Eye Sight Technology Co., LTD faced the choke-point of business developing. After more than two year's research, Eye Sight General Manager Mr. Lee resolutely decided to invest a large amount of money in Alibaba, and bought "cable" and "camera" two keywords for the top five ranking. Based on the network platform of Alibaba, Eye Sight achieves gratifying growth. Although we met many problems and difficulties in the later development, but we never give up the platform of Alibaba. You are welcome to input keyword "camera" to witness our company in the golden booth of website right side.

We paid great attention to R&D and sales promotion in the second half of 2007 and the first half of 2008. In the second half of 2008 we met an unprecedented challenge of economic crisis, but Mr. Lee firmly believes that using network promotion under the economic crisis will be able to save promotion cost, and when clients met the same marketing challenges, they will also choosing more convenient and money-saving method to go on their business. Therefore, continuing cooperation with Alibaba will be a wise decision for the future development. Mr. Lee firmly believe we can attract more buyer’s inquiries from Alibaba, accordingly help us to get out the effect of financial crisis. At the same time, we will launch new products to enrich the growing prosperity security market. Thanks for your attention.

Source: Alibaba

Alibaba makes me reap harvests

Shenzhen Absen Industrial Co., Ltd. is a leading manufacturer in the field of LED display in china.

Since joining Alibaba.com, Absen has made more than RMB 100 million in export. It has a staff team of 400 persons. The products have been exported to more than 80 countries and regions. But at the beginning of co-operation with Alibaba in 2006, the figure was just one-tenth.

How to make the enormous success after the cooperation with Alibaba? Marketing manager in Absen, Ren Yonghong, gave us a brief answer on that.

1、Early birds catch the worms. Early in 2006, Absen had determined to create world-class brands in the LED display industry, at the same time, most enterprises were confined their products with domestic market. Absen had got help from Alibaba platform and explored a way to overseas markets. Well begun is half done.

2、Insisting input. Network input does not have a direct effect compared with show input. It should spend much time in testing the effect of Web Promotion. Up to now, Absen has gone through three years with Alibaba, and in 2007 received the honor of ten Net provider in the world, which also helped Absen with visibility. Thus, we achieved a win-win relationship with Alibaba.

3、Pay attention to Output-oriented effects. Because of many pre-investment, the acquired result is always ignored. Absen believes there can be no triumph without investment and input. We inputted 10 million in total, and the return is obvious.

Facing the financial storm, Absen has confidence in overcoming together with Alibaba and gave its power to promote the development of SME in China.

Source: Alibaba

Growing up and succeeding With Alibaba hand in hand

T.WING-PAK MFG.CO., LTD is located in PanYu district, GuangZhou City. We are a professional manufacturer of high end wooden box. Our main products include watch winder, watch box, jewelry box and so on. Our factory's aim is as follow: High quality with reasonable price. Major markets are Europe and Asia.

In order to promote our products and let more customers know our company, we have tried to find many different ways to enlarge our business online. We were recommended alibaba.com occasionally by a friend. After a few time's study to the B2B marketing, we thought that Alibaba was the first choice for us. Thus we started to cooperate with Alibaba and join as gold supplier in Alibaba. 2 months later, we were aware that Alibaba played a very important role in promoting our products abroad. Besides, we also attend different fairs such as HONG KONG WATCH&JEWELLRY SHOW, CHINA SOUCING FAIR-GIFTS&PREMIUM ITEMS. We invited those customers who know us from Alibaba to visit our booth and learn more our products. In this way, customers got a deep impression of our products and continued their order with us.

After one-year promotion on Alibaba, our factory made a great step-The number of staff increased to 150 from 30, and our high-quality products and good after-sale services received high reputation among all the customers. Furthermore, we have made a very big order with a Japanese customer, That’s really a surprise for us that we got so much after one-year Membership of the alibaba, We hope this kind of good news can go on in the future.

What's more, Alibaba usually organizes forums to let all suppliers learn, communicate and share their successful experiences. It provides professional training service to their membership .Through those activities we got to know a lot of material suppliers, which reduce our purchasing costs and make our prices more competitive. We are appreciating for those services that Alibaba offered.

With the business principle of "credit standing and quality first",T.WING-PAK believe that we will be a winner in 2009. Do not hesitate to contact us if you found us on Alibaba and are interested in us. We will go to a higher peak by following the feet of Alibaba.

Source: Alibaba

The Clothing Show 2009

1st May, 2009 To 3rd May, 2009
(Better Living Centre, Canada )

The Clothing Show 2009 will be held at Better Living Centre from May 01 - 03, 2009. The Clothing Show is celebrating another year as Canada’s largest vintage and new independent designer show, providing a quality venue for over 190 clothing dealers, new designers, film wardrobe houses, and clothing stores. It provides exhibitors with the opportunity to interact with consumers and other members of the industry in a casual and creative retail environment. From vintage handbags to hoodies, The Clothing Show has it all. The hottest in and off-season new designs and vintage treasures, unique handmade clothing and accessories, antique to contemporary design jewelry, vintage textiles, new screen printed home accessories, vintage records, shoes and much more.

Venue: Better Living Centre
Demography: International
Trade Fair City: Toronto

Exhibitor Information: Exhibit product range includes: handmade clothing and accessories, antique to contemporary design jewelry, vintage textiles, new screen printed home accessories, vintage records, shoes and much more
Visitor Information: The fair is open for clothing dealers, new designers, film wardrobe houses, and clothing stores.

Source: fiber2fashion

Daily worldwide cotton market report

Last night in New York futures market, May 2009 closed at 46.40 with a gain of 208 points, the July 09 closed at 47.20 with a gain of 191 points, while the October closed at 49.89 with a gain of 178 points. The A index declared settled at 53.05 with a gain of 120 points.

The spot rate of KCA declared settled at Rs. 3300/= as it was the other day with no changes today. In the domestic market today 2000 bales of Ghotki sold at Rs. 3400/=, 400 bales of Matli sold at Rs. 3300/=, 200 bales of Rasoolabad sold at
Rs. 3300/=, 400 bales of Sanghar sold at Rs. 3300/=, 400 bales of Shahdadpur changed hands at Rs. 3300/= and 1000 bales changed hands in Karachi at Rs.3300/=.

The March USDA planted acreage for cotton was slightly higher than anticipated, but still supportive at 8.811 million acres. Upland acreage was estimated at 8,668,000 acres verse 9.296 million acres last season. Pima acreage was 143.5 thousand acres verse 174.0 thousand acres last year.

ARK posted the largest decline vs. last season with a 37% reduction with Louisiana and Mississippi coming in record with a 20% to 22% decline respectively. The NCC estimated US plantings at 8.1 million acres in February.

The recovery in US equity markets today coupled with the sharp rally in the CNCE today more than offset the higher than expected US planting estimate. Futures posted a new 4 week high today reinforcing a higher near term price outlook. ICE futures should gain support from a bullish soybean planting estimate as well.

A bullish signal was given with an upside crossover of the daily Stock statistics. Studies are showing positive momentum but are now in overbought territory, so some caution is warranted. The market's close above the 9-day moving average suggests the short-term trend remains positive.

The outside day up and close above the previous day's high is a positive signal. With the close over the 1st swing resistance number, the market is in a moderately positive position.

Source: fiber2fashion

Are the Fashion Police after You?

There are lots of different things that you should keep in mind when it comes to fashion. Sometimes, it is important to think about the way that you look and the way that others see you. It is important to look and feel your best so that you can continue to be successful in your life. In order to avoid being called in by the fashion police, there are a few tips that you can follow, and a few coupons that you can use to allow you to get great fashion at a fraction of the cost.

First of all, a good way to think about staying in fashion is just to pay attention to what people are wearing around you. Looking at the ads and finding coupons for great deals isn't going to help you unless you know what you want to look like. Look at the people who are around you each day and see what they are wearing, and the people you think look the best should have a great example of the fashion that you want to aspire to.

It doesn't take much to be in fashion. Something that you want to remember is a lot about fashion is simply being comfortable with who you are and being in clothing that is comfortable as well. You can do this easily, and you can allow yourself to have the pleasure of looking great while you do. It shouldn't be something that is hard, and with the right coupons, it doesn't need to be something that is expensive, either.

If you know the type of style you are looking for, then look through your wardrobe and see which things match that type of style, and which things are on the outs. If you find something that you know you never wear and is outdated, then replace that item with something that is newer and more in style. A good way to be sure that the fashion police aren't going to be knocking down your door is to get a general idea of the things that you look the best in, and then make sure that those things are found in your closet.

Buying great fashion shouldn't have to be that expensive either. The fashion police aren't going to be about making sure that you have the most expensive styles they'll just want to know that you look like you are in style. Finding great coupons allows you to buy great looking clothes from stores that you'd shop at normally, which means that you can get a great deal on something that you already know you love. With the right coupons in hand, you can avoid those fashion police and make absolutely sure that you look your best at all times. It isn't hard to make sure that you are in fashion, and if you need to, you can keep adding to your wardrobe as time goes on. Using coupons is a great way to allow you to be in style.

Source: fiber2fashion

FAREXPO to organize Fashion Industry

The Fashion Industry International Fair organized by FAREXPO Exhibition Group is one of the most important events of the textiles and clothing industry in Russia. It goes in St Petersburg from 1993 twice a year.

The fair is supported by Administrative Board of the city of Saint Pe-tersburg and the Government of Leningrad region. Since 2004 is an approved event of the Global Association of the Exhibi-tion Industry (UFI). Each time there are over 210 exhibitors from over 9 countries. Since 2007 there is a national Italian exposition “Area Italia”.

Visitors of the fair are over 4 800 retailers & specialists. Special project for key buyers is presented since March 2008. It includes b2b meetings with most important exhibiting distributors and manufacturers according to a schedule planned in advance.

A special-purposed business program of the fair is “Economic Forum of the Industry of Fashion”. It includes round–table meetings, presenta-tions, seminar and conferences on the issues of current importance for ex-hibitors, buyers and experts of the branch. In the frames of Forum an “Academy of Fashion” present lectures and master-classes on fashion trends and clothes design.

Date:September 30 – October 3, 2009
Venue: Saint Petersburg Sports and Concert Complex, pr. Gagarina, 8 RUSSIA.
Exhibit profile: Men’s and women’s clothes - Knitted wear - Furs and leather - Young fashion - Lingerie salon - Home textiles - Children’s clothes - Sportswear - Evening and wed-ding dresses - Shoes and bags - Fabrics and fittings - Equipment - Accessories.

Source: fiber2fashion

G20 Summit draft communique

LONDON, April 2 (Reuters) - G20 leaders of the world's largest developed and emerging economies are due to agree on Thursday to a major plan for restoring global growth and rebuilding a financial system, ravaged by the worst financial crisis since the 1930s.

Here are key points in the G20 communique draft, a copy of which was obtained by Reuters from delegation officials attending the summit.

1. Steps for restoring growth and jobs

- Fiscal Measures: The draft noted that "an unprecedented and concerted fiscal expansion" is underway but made no specific commitments for extra stimulus, beyond saying: "We are committed to deliver the scale of sustained effort necessary to restore growth."

The U.S., Britain and Japan had sought more government spending.

- Monetary and financial: Noted central banks have cut rate cuts aggressively, have pledged to undertake unconventional measures as long as needed, and that governments are supporting their banking systems -- all of which will help support a return to growth. "We are committed to take whatever action is necessary to achieve this outcome and we call on the IMF to assess the actions taken and the actions required."

- FX policies: "We will conduct all our economic policies cooperatively and responsibly with regard to the impact on other countries and will refrain from competitive devaluation of our currencies." They also commited to "candid, even-handed and independent" assessments by the IMF on these matters.

- Exit strategies: wary of inflationary concerns, they pledged to put in place credible exit strategies from the fiscal measures and support for the banking and financial sector.

2. Financial regulation:

- New Financial Stability Board with new powers to replace the Financial Stability Forum. It will work with the IMF "to identify and report on macroeconommic and financial risks and actions needed to address them".

- Financial markets: extend regulation or oversight to all market, instruments and major institutions. "This will include for the first time systemically important hedge funds."

- Pay: implement the FSF tough new principles on pay and compensation in significant financial institutions

- Tax havens: Vowed to identify locations that are failing to cooperate, including tax havens, and to use sanctions against them.

- Accounting standards: work urgently on improving valuation of assets, provisions against losses, and one set of high-quality global standards

- Credit ratings agencies: to register and be regulated

3. Global financial institutions:

- IMF: agreed to make additional resources available to the IMF through temporary funding from member countries, but no figures were included in the draft. It also said that it would support a general Special Drawing Rights allocation to inject money into the world economy. Figures were omitted.

- Emerging economies must have a greater voice and votes on international financial institutions by January 2011.

4. Protectionism, global trade, climate change:

- Extended for 12 months pledges made last November not to raise new trade barriers and rectify promptly any such measures

- World Trade Organisation to report quarterly on any measures that do or could cause trade distortions

- Trade finance expanded. No sum included

- Use fiscal stimulus funds to invest in green technologies and reaffirm pledge to reaching a climate change accord at the Copenhagen summit in December. (Editing by Mike Peacock)

Source: Alibaba

10th LFW finale winds up with Anamika's Bridal Sutra Collection

The venue of the Grand Finale of the Fall/Winter 2009 Lakme Fashion Week at the Grand Hyatt was turned into a beautiful temple with hundreds of metres of fabrics and floral bells suspended from the ceiling with abstract branches curving on the wall. The ramp was edged with hundreds of lamps and as temple bells chimed the fashion extravaganza began.

Anamika Khanna the darling of Kolkata couture and the lady who has made waves on the international fashion scene, presented one of the most stunning collections seen on the ramp at the Grand Finale at Lakme Fashion Week, inspired by the Bridal Sutra collection specially created by Lakme for Summer 2009.

The Lakmé Bridal Sutra Summer 2009 collection has a weightless foundation that blends into the skin rendering a naturally beautiful and radiant finish. The blusher is a pure pressed powder that provides sheer, lightweight application. A revolutionary new product – the cheek and lip tint adds a pop of colour to your cheeks and lips giving a freshly flushed look.

The lip colour range is enriched with super rich moisturizers combined with silky matte textures. For defining your lips, there is the glide on lip pencil that glides on smoothly and stays creamy. A unique foam tip liner – the Eye Artist helps outline, define and intensify your eyes in one easy stroke.

Anamika’s collection divided into a three part bridal wear story had all the typical creative touches that the designer is renowned for in her fusion look with large doses of ethnic elements. Matching the soft delicate sensual colours of the Lakme Bridal Sutra Summer 2009 line, the collection followed the palette for the season.

The Pastel Collection was a dream in shades of coral, salmon, and pink, peach which were entrancingly designed into the most delicate garments. The Prints line was a riot of colours and patterns and the soft white and crèmes were a dream to behold. Anamika’s detailing took an unconventional turn as she knotted the sides of the ensembles or dupattas to create asymmetric lines.

Floral embroidery, trellis work, tiny digital Rajput figurines for prints on silk, antique zardosi and pearls embellished the creations. The fabrics were summery and fluid with chiffon, cotton and the shimmer of lamé adding to the very feminine look.

The silhouettes were soft and swirled around the models as they glided down the ramp. Gorgeous kurtas with shimmering gold borders, Saris with embroidered edges or red and gold borders, Gold polka dots on ecru saris, lots of tiny gold buttees, drapes for luxurious kurtas, salwars had volume and pants were crushed and crinkled for comfort.

Sheer net floated for lehenga over black or red churidars while net cholis had visible shoulder pads and worn over black bustiers.

The grandeur of the all net panelled lehenga over churidars, saris worn short but with cigarette pants or churidars, flowing kaftans were how Anamika visualizedbridal wear for Summer 2009. There was grandeur and style all rolled into one for a superb bridal collection with distinct touches of Bengal.

The finale was the graceful appearance of the three Lakme faces - Indrani Dasgupta in a majestic red long gown covered with gold work, Amrit Magera in a red and cream draped embroidered kurta and Vipasha Agarwal in a grand ornate lehenga, choli and dupatta.

The Anamika Khanna brilliant show for Lakme Bridal Sutra summer 2009 made a glittering impact and was the most awaited event of the Fall/Winter 2009 Lakme Fashion Week.

Source: fiber2fashion

LIJA unveils three dynamic golf & sportswear collections for fall

Popular activewear designer Linda Hipp and her company, LIJA, announce the unveiling of three dynamic golf and sportswear collections for Fall 2009 featuring runway styling, distinctive silhouettes and the brand's trademark bold color combinations.

Inspired by art and literature from the 1920s-1950s, the collections -- Garden of Eden, Twilight in Italy and The Sun Also Rises -- draw their titles from books of the era, while the individual styles are named for famous artists, design aesthetics, shoes and other period themes.

A fusion of sport, leisure and fashion, the line's array of layering pieces showcases sophisticated prints and unique detailing in knits, soft shell and midlayer looks. Highlights of the collections include two new fabrications -- "Ozone," a lightweight, durable outerwear providing comfort, style and strong performance features; and "Mira," a technical bottom fabric that offers functionality and easy care.

"From Belle Epoque to Art Deco, these artistic collections exude international flair and epitomize LIJA in a wide range of styles that can be worn from one activity to the next," says Hipp. "This season we've also added a bolder picnic plaid in The Sun Also Rises to our characteristic color blocking and striped sweater knits."

The collections are outlined in a 36-page catalog that is currently available for retailers and media members. Featuring a new horizontal layout, the redesigned lookbook reflects the modern feel of the brand and offers an enhanced shopping experience. It also includes the "Hipp Factor," calling out the designer's favorite items from each collection, which are also highlighted by special hang tags at retail.

LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts and clubs like Riviera, Kiawah Island, The Greenbrier and Whistling Straits. The company's clothing is worn by scores of women golf professionals worldwide, including LPGA Tour star Leta Lindley, the 2008 LIJA Tour Style Leaders Grand Prize winner.

Source: Fiber2fashion

Travel marketing conference attracts 275+ industry leaders.

The 4th annual online marketing conference for travel professionals, technology and marketing suppliers, Online Revealed announces highest attendance levels in the history of the Conference.

Canada’s leading internet travel marketing conference has announced registration numbers for the 4th annual Online Revealed Conference have exceeded expectations. The fourth annual conference which is co-produced by A Couple of Chicks e-Marketing and Radonic Rodgers Design+Marketing, will take place at the iconic Canadian destination of Niagara Falls this April 13-15, 2009.

“We are overwhelmed with the response to the conference this year, especially with our challenging economy,” said Patricia Brusha, Co-Founder of Online Revealed and A Couple of Chicks e-Marketing, co-producers of the event. “Our industry is embracing education in digital marketing as an integral component of success now and moving forward.”

275+ representatives from the tourism and travel industry have registered to attend the online marketing conference featuring Arlene Dickinson, CEO of Venture Communications and a Dragon on CBC’s Dragons’ Den as the opening keynote speaker, along with panel case studies, 16 workshops and new for 2009 the B2B Expo.

“With participants from such high profile hotel companies Fairmont, Realstar Hospitality, Starwood, Marriott Hotels and Resorts and Newcastle Hotels and Resorts to leading online marketing experts Travelzoo, T4G, TravelAlerts, Expedia, TIG Global, Travelocity and Orbitz, the conference is destined for success,” said Edward Perry, Co-Chair of the conference and Senior Director of e-Commerce, WORLDHOTELS. “The calibre of attendee and wealth of experience shared by those joining us at Online Revealed is unsurpassed in the history of the conference.”

Over 30 Destination and Provincial Marketing Organizations are amongst the attendees with representation from all across the country including Tourism Kamloops, Tourism Saskatchewan and Travel Alberta from the West, to Ottawa Tourism, Ontario Tourism Marketing Partnership and Tourism Barrie in central Canada. Canada’s East is represented by Tourism New Brunswick, Nova Scotia Tourism, Bay of Fundy Tourism and Victoria County Tourism, from Cape Breton, NS.

Registration remains open for the April 13-15, 2009 conference at www.onlinerevealed.com with only two weeks remaining to secure space.

About Online Revealed:
The Online Revealed tourism marketing conference provides tourism professionals with unique and innovative online marketing education, with an agenda that includes educational workshops, keynotes, panel discussions and a new B2B marketplace. Produced by leading online marketing firm, A Couple of Chicks e-Marketing, www.acoupleofchicks.com , and award winning travel marketing firm RadonicRodgers Design+Marketing, Online Revealed is an annual conference event with a mission to educate the travel industry to be successful on the World Wide Web through collaboration and education.

About RadonicRodgers Design+Marketing:
RadonicRodgers is an award winning Toronto-based advertising agency specializing in the travel industry. The firm bills itself as an one-stop full service agency that provides brochure design and printing, collateral materials, trade show booths and POP, media planning and buying, direct marketing, brand development, web design plus a wide array of customized services for the travel industry. Visit www.radonicrodgers.com

For Sponsorship or Conference Information Contact:

Sandie Currie
scurrie@onlinerevealed.com
Director, Media Relations and Communications
p. 905.990.0079 x 202

Source: http://www.4hoteliers.com/

Dubai Fashion Week 2009

5th April, 2009 To 9th April, 2009
(Jumeirah Emirates Towers, United Arab Emirates )

Dubai Fashion Week 2009 will be held at Jumeirah Emirates Towers from April 05 - 09, 2009. With over 30 designers staking their claim to DFW’s catwalk to-date, the AW09 show is bound to be more scintillating with entries including Walid Atallah, Reem Ali Beljafla, HSY, Hatem Alakeel, Amal Murad, Salma Khan and Mariam Al Mazro. Collections will range from couture to pret a porter. Dubai Fashion Week is the region’s flagship fashion trade event and focuses on offering retail buyers, fashion professionals and media an exclusive preview of the season’s upcoming collections and trends, thus generating publicity and revenue for the fashion industry.

Venue: Jumeirah Emirates Towers
Project Director: Rohit C Sabikhi (Event Director)
Marketing Manager: Hill & Knowlton (Press)
Trade Fair City: Dubai

Source: Fiber2fashion

Casual Wear Pearl Jewellery

Everybody likes to present themselves in a unique form. They have their own style. Clothing and jewellery are the two best ways to present oneself. An elegant pearl piece looks gorgeous on anyone irrespective to look, height and figure. Pearl jewellery acts as a very flexible wearing in the wardrobe.

Wearing clothes are bounded with a number of rules as one has to consider the garment, the place, color of the dress according to the skin tone etc. But wearing jewellery is bound with no rules. A simple pearl beaded necklace looks elegant on any type of event and different costumes. Jewellery adds to the way that you dress. It gives a complete look. The craze of pearls is seen even today. Pearls look great in any form. It may be ring, necklace, anklets or bangles. Fashion of wearing pearls is never out. It is an evergreen material and can be adorned any time round the year.

A pearl enriches one's beauty with gold, silver and white polish. Even if accompanied with diamond or any other kind of gem it is able to maintain its charm. Pearls are available with the wide variety. There are plenty of sizes and colors in pearl. The shapes in which pearls are generally seen are round, square, button, drop, oval etc. Round pearls are difficult to find, but they give a great look when adorned in a piece of jewellry. Pearls also are available in a variety of lengths such as collar which is 10 to 13 inches long, choker which is 16 to 18 inches long, princess which is 17 to 20 inches long etc.

Pearls are made naturally or cultivated. Now days they have been cultivated in a number of countries. Natural pearls are quite expensive but cultured once are at affordable rates. Cultivated pearls can either be made of fresh water or salt water. There are three types of salt water pearls- the Akoya, South Sea, Tahitian. Mikimoto ranges highest in the quality, Akoya is white, silver or cream in color and others are of darker shade. These pearls are valuable than the fresh water pearls. Pearl jewellery may cost more than diamond jewellery. It is life time treasure which can be passed from generation to generation.

It is very important to choose the right kind of pearl. Some important observances should be kept in mind while purchasing it. Luster of the pearl is the most important point which has to be focused on. The quality of the pearl can be judged by the kind the luster it has. One should be able to see the reflection on the pearl. The surface of the pearl should not be with any kind of unevenness, spots etc. To get the idea of the thickness one can rub the pearl on the teeth. If there is a rough feel it has good thickness.

It is recommended that the young should prefer wearing a small piece of pearl to give a delicate look. The older ones can prefer long sized pearl to enhance their personality.

Source: Fiber2fashion

How to Create a Marketing Plan - Alibaba Entrepreneur

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.

You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different.

Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition.

You can't do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan. If you're essentially a one-person management operation, you'll have to wear all your hats at one time--but at least the meetings will be short!

What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.

Source: http://alibaba.bblog.pl/